Using Mobile Market Research
March 3, 2014
Enhancing a study to include mobile survey participants can often help in reaching certain types of demographics including young males and certain ethnic groups who often initiate panel enrollment in consumer market research using mobile devices. Location-based mobile research can in some cases be a less expensive option than using in-person field research or mystery shopping. Click Here to read this article.
Customer Satisfaction Surveys and Client Satisfaction Surveys - Part 2
September 24, 2009
This Article is Part 2 of a series of articles on the subject of customer and client satisfaction surveys. Part 1 covered the early planning stages for customer satisfaction surveys including project goals, reporting deliverables, and initial discussions on survey methodologies. Click Here to read this article.
The Importance of Customer Feedback Surveys
September 19, 2009
Do you want to drive your business forward? Do you really know what your customers think about your business? In order to ensure that you achieve both of these things you may wish to consider conducting a customer feedback survey. With the help of such a survey not only are you improving your customer retention and profit but you are also advancing satisfaction levels and prompting interest in new products and services that you offer. Click Here to read this article.
Online Market Research Surveys - - Survey Length
July 28, 2009
One of the more important aspects of designing online market research surveys is the length of the survey. This should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sample costs and the fee for survey hosting services. Click Here to read this article.
Customer Satisfaction Surveys and Client Satisfaction Surveys - - Getting Started
June 22, 2009
Do you want to drive your business forward? Do you really know what your customers think about your business? In order to ensure that you achieve both of these things you may wish to consider conducting a customer feedback survey. With the help of such a survey not only are you improving your customer retention and profit but you are also advancing satisfaction levels and prompting interest in new products and services that you offer. Click Here to read this article.
Alumni Surveys -- An Overview
April 10, 2009
This Article discusses alumni surveys. Topics covered include survey objectives, survey methodology, response rates, and survey process. Click Here to read this article.
International Marketing Research
March 23, 2009
As the concept of a global economy continues to develop, the demand for international market research will also increase. This means that the services provided by U.S. market research firms will need to include international marketing research as an option for both its domestic clients selling products or services into foreign markets as well as non-U.S. clients selling into their own or other markets. In many cases, the marketing research firm will be asked to deploy a survey instrument in multiple languages with sub-quotas for each country. Click Here to read this article.
Survey Hosting -- Meaning?
February 16, 2009
Survey hosting can mean different things to different people. At one end of the spectrum it can refer to an ASP offering its market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to a full-service survey solution where the survey company's professional staff programs and administers the survey on its own platform. This article describes differences in each approach and discusses some of the key considerations in the selection of a survey hosting vendor. Click Here to read this article.
Mail Surveys -- Best Practices
February 9, 2009
This Article discusses best practices to consider in the administration of mail surveys. There is no single idea which by itself will dramatically improve response rates. Instead, it is a combination of properly planned steps that can result in overall enhancement. By keeping these practices in mind, it will help insure a quality experience for both the survey participants and the sender, as well as potentially improve response rates. Click Here to read this article.
Online Market Research Surveys -- Maximizing Your ROI
December 21, 2008
The current economic climate has caused some companies to defer or cancel online market research projects. In many cases, a company may have correctly determined that the cost of completing a survey within the parameters required for actionable data is no longer possible given its current budget. However, defining exactly what those parameters should be is not always clear, and that is what mostly determines the project cost. This article focuses on the concept of incidence rates, which can be one of the most important cost considerations in designing market research surveys. Click Here to read this article.
Anonymity and Ease Key to Making Employee Survey Administration Successful
Best Practices in HR, December 23, 2006
This article originally appeared in Best Practices in HR, a publication of Business & Legal Reports, Inc. (BLR). BLR (hr.blr.com) has been helping HR, Safety and Environmental professionals with legal compliance and professional support resources for over 25 years.
Why Measure Job Satisfaction?
August 2005
In order to compete effectively, organizations need to recruit and retain good employees, have their employees work hard on behalf of the organization, and draw on the experiences and expertise of employees to move the organization forward. Research has shown that job satisfaction plays an important role in maintaining well-staffed, vital, and healthy organizations that contribute to the bottom line as well as the personal well-being of employees. This White Paper discusses the measurement of job satisfaction and why it can be an important first step to understanding and improving job attitudes, employee motivation, job performance, and organizational effectiveness. If you would like to receive a copy of this article, please go to Contact Us, enter the required information and reference this Article in the Comments/Feedback field.
Surveys: Best Practices for Customer and Employee Feedback
September 2003
This White Paper discusses the key factors and roles they play as a best practice for gathering high quality online feedback in employee and online customer surveys. While online surveys can be easy to use and very affordable when compared to more traditional survey methods, clients should not lose sight of the goal of any survey: obtaining high quality information that is a representative sample of the targeted population and reported in a meaningful way. This White Paper identifies and examines those factors that collectively result in best practices for obtaining high quality online feedback with superior response rates. If you would like to receive a copy of this article, please go to Contact Us, enter the required information and reference this Article in the Comments/Feedback field.
Load-Testing Web-Based Applications
ebizQ, November 11, 2002
This article discusses load-testing of web-based applications and the results of a web-based survey conducted by Amplitude Research in July 2002. The 319 respondents represented a broad range of technology-sector professionals, from CEO's to project managers to employees.
Communications: Anthrax Scare Sparks Increase in Online Surveys
Compensation & Benefits Management, Spring 2002
In this article, Birnkrant, Amplitude Research founder and CEO, and Callahan, Amplitude Research senior consultant, discuss online survey dynamics following recent world events. Inherent advantages and disadvantages of online surveys, considering the new rules of the post 9-11 workplace, and other issues, such as cost and privacy, are covered. As more businesses and HR professionals opt for online surveys, the likelihood increases for a permanent shift in attitudes concerning the use of online over mailed surveys.If you would like to receive a copy of this article, please go to Contact Us, enter the required information and reference this Article in the Comments/Feedback field.
Toward a Methodology for Conducting Successful Online Surveys
October 2001
This White Paper examines the overall advantages of online surveys as compared to more traditional survey methods, including paper surveys. The use of anonymous online surveys ("AOS") that gather information from pre-defined groups involving existing relationships such as employees, clients, customers, suppliers, franchisees or members are discussed, and it is suggested that these types of surveys may not only offer previously recognized advantages of online surveys but may also show superiority to other forms of surveys in some areas which have previously been viewed as disadvantages. Specific recommendations are also made in the online survey taking process with regard to such issues as adequate representativeness, response bias, and privacy. Finally, this Paper establishes and defines a Survey Quality Index ("SQI") for comparing different types of online survey methods. If you would like to receive a copy of this article, please go to Contact Us, enter the required information and reference this Article in the Comments/Feedback field.
