Market Research Survey - Case Study

Client: Network security software developer and vendor.

Topic: Network security, cloud computing, IT security budgets, IT security staffing, network security audits, and use of outsourcing.

Survey Methodology: Online Survey.

Services: Market Research Survey.

Specifications: A medium-sized network security vendor retained Amplitude Research to provide questionnaire design, online data collection, sample procurement, and comprehensive data analysis and report writing services for a series of online surveys of IT professionals including network administrators, IT managers, and "C" level IT professionals.

Survey Method Used: Twice-a-year online surveys using web panelists.

Approach and Research: The purpose of the study was to better understand current network, desktop, and server enterprise level security issues and practices and to compare those results with past years’ findings. This information was used to identify annual changes in security concerns as well as correlations between certain behaviors and their impact on security. Respondents were also asked a number of questions concerning their best practices, IT security budgets, use of security audits, use of cloud computing, and use of security tools. For each year, Amplitude Research delivers a comprehensive media report of key findings with custom charts, tables and conclusions regarding wave-to-wave measurements as well as sub-group breakdowns by relevant IT categories and security protocols.

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